Google buys YouTube

There have been some rumours out there, now there is an official press-release: the leading search-engine Google will acquire the most popular video-sharing platform YouTube for $1.65 billion in stock.

This is the most expensive acquisition in Google’s history, for a rival of their own video service with only half of YouTube’s market share. Some say this would show that Google is moving more and more toward’s being “another content company“, but as they still have products like writely and google spreadsheets, you could also say they are moving towards being a office-suite vendor. There doesn’t seem to be ‘the one’ strategic direction for Google…

UPDATE: nice comic related to this topic from blaugh :-)
YouTube Killer

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